It's for anybody who makes things (or want to make things) and share them with the world. I wrote it with makers in mind. It's perfect for designers, developers, marketers, product managers, CEOs, and people who don't like to be labelled by a job title.
Because everything starts tiny. Some things stay tiny (like a paper clip) and some tiny products grow up into massive products (like a large hadron collider). But one thing will always be true: everything started as an atomic kernel of an idea.
Making tiny products means that you finish them and share them. Putting a tiny product into the world is infinitely more valuable than an unfinished idea that's stuck in your head.